Sunday, March 23, 2008

At The Movies

Trying to increase revenue movie theaters aren't just for movies anymore

Chains in Tennessee and New Jersey sell $25 tickets to performances of La Scala operas. AMC and Regal, two of North America’s biggest chains, have promoted concerts (Celine Dion), marathons of classic TV shows (“Star Trek”) and seasonal events (the St. Olaf Christmas Festival). On April 24, hundreds of theaters are scheduled to show highlights from the Drum Corps International World Championships.

http://www.nytimes.com/2008/03/23/business/media/23multi.html?hp

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